Media plan for carpooling in Qatar Coursework Example | Topics and Well Written Essays - 250 words

Media plan for carpooling in Qatar - Coursework Example At the end if the program, every probable customer within the region should be aware of the ride-share. The organization will recognize its customers as the first practice. Then the organization will encourage satisfaction amongst the customers. Lastly, the company intends to use a number of methods to retain the customers. Quality service provision and effective resources will be used as the main factors for promoting continuity among the customers. Indeed, customers will be willing to be served by the entities that provide outstanding services. The media plan is set to be implemented with decreasing intensity from the first time as the process continues. In the beginning, the marketing will take place in all the identified media to relay its intentions daily. The main media houses identified will be used as conduit to relay information to their subscribers through television broadcasts and radio announcements for the first three months. After the first operation of frequent announcements and broadcasts via the identified media, the company intends to advertise twice per month in the subsequent months. Finally the company will be advertising in a sequence of three months. Through its Instagram account, the company intends communicating the images of its products such as cars to the public. Most customers are attracted with whatever they see and this will form a successful means of advertisement. This will form the main form of advertisement since the current trends favor animations in the marketing industry. The main advantage of animations as advertisement tools are the comics involved and the reality depicted besides the outstanding fictions. Targeting the cinema halls is important since it reaches the potential customers

Executive Diploma in Management Essay Example | Topics and Well Written Essays - 2000 words

Executive Diploma in Management - Essay Example In the following case the seven part model is applied to Southwest Airlines Strategy: Southwest Airlines has been in a business of low cost carriers operating .Their mission is to â€Å"To operate in a cost-effective and environmentally beneficial way while conserving environmental resources.†The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. The competition included United Airlines and Continental Airlines. Although, railway and buses can be a substitute too. The strategy of Southwest thus revolves around this mission. It follows a low cost niche strategy with frequent flights in underutilized places and close in to a metropolitan. Southwest has simpler and cheap travel plans. The low cost strategy is followed by flying just one type of plane, the Boeing 737 series. That saves Southwest millions in maintenance costs, which includes spare-parts inventories, mechanic training and other nuts-and-bolts airline issues. SWA follows point-to-point flying. Most of the time it flies nonstop between two points. Costs are cut by less time that planes sits on the ground and also allows the average Southwest aircraft to be in the air for more than an hour longer each day. Southwests avoid-the-hubs strategy also pays dividends in the case of on-time operations. SWA has simple on-flight service. There is just one class of service on flight with no assigned seats. There are no meals just beverages and snacks SWA also follows a no frills, no fees. The airline only sells one-way fares and only in a few ranges of price. It keeps costs down and saves cost as complex fare structures are expensive to manage. Structure: The HR dept forms the bridge between all department ensuring cooperation and coordination between them. The department does an amazing job in continually feeding back information to employees